PPC Advertising
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Pay Per Click Campaign involves getting relevant visitors to your
website or your online e-commerce store on pay-per-click basis through ppc search
engines. The most popular Pay Per Click engines are Google Adwords
Select and Overture PPC.
PPC Advertising is a great way to jump start for a website to receive quality visitors (especially in the case of a newly launched website) but managing a ppc campaign properly is very important so that you pay only for the visitors who are relevant to your business and that you pay the minimum too. This calls for an Effective PPC Campaign Management.
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Our PPC Advertising broadly involves the following steps :-
Keyword Research
- Extensive keyword
research is done depending on your products, industry, market and your niche
after which we come up with lists of all potential keywords that will highly
benefit you.
Money Keywords
- Selecting the "money" keywords and keyword
phrases i.e. the keywords which targets visitors interested in buying your
products or services and not merely looking for information. This also includes
building a "negative list" and to eliminate certain keywords which have a
potentially low ROI (Return on investment). Typical example of such keywords
would be the key phrases that include the word "Free" in them.
Attractive Ad Copy
- Creating attractive ad copy and
creative in order to optimize your PPC campaign for maximum click potential
at reduced PPC bids so as to increase the per click probability from the
PPC search engine traffic.
Traffic Analysis
- Understanding and analyzing the web stats
and traffic patterns of visitors coming to the website through PPC searches,
the paths they follow and their exit routes which helps further to improve the
sales process making it easier for the visitors.
Bid Management
- PPC bid rates will be decided in an initial
consulting session with you as per your keywords and the online competition
for the keywords. Based on these rates we'll optimize each Ad Group to yield
maximum profits.
PPC Budget
- Keeping your PPC advertising campaign within
your prescribed budget is important too and our efforts will be directed
towards giving you the maximum possible PPC coverage as per your specified
monthly or quarterly budget for PPC advertising.
PPC Campaign Optimization
- Analyzing the performance of a PPC campaign through the various tools, we will further optimize your PPC campaign to increase the return on investment by adding or deleting certain ad groups or under performing keywords. This may also involve running multiple PPC ads of same keyword by better targeting to some specific audiences.
ROI Calculations
- Helping you to
calculate the Effective Return on Investment for your ppc campaign keywords.
This data helps you to understand the maximum performing keywords for your
site and to plan further for more ppc advertising as well as for organic SEO..
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