Web Site Development - Frequently Asked Questions
"Cut through the fog around Web Service &
Internet Marketing to
see the future of Enterprise Solution"
These are the most common or Frequently Asked Questions our clients and
prospects ask us about Web Services & marketing in the Internet. If your
questions are not addressed from the list below, be sure to
contact us and we
will be happy to discuss this in more detail:-
Web development | Internet Marketing | Web Consultant | Payment Gateway
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FAQ: What is a Web service (WS)?
FAQ: Which Web services are the most important?
FAQ: How long does it take to build a Web service?
FAQ: Is Internet marketing totally different from traditional marketing?
FAQ:
Is SEO the only tool for Internet marketing?
FAQ: What is a Web service?
A Web service is a software-based, open-standards method for enabling two or
more software applications to communicate across the public Internet or a
private network, no matter what programming language the applications are
written in or what hardware platforms they run on.
Services can perform a variety of functions, from processing simple requests
for information to doing one or more parts of a complex, multi step business
process. Web Sites are typically built modularly, which means they can be plugged
together across the Web to create distributed applications.
FAQ: Which Web services are the most important?
The two standards that everyone agrees make up the core of Web Sites are:
Web Services Description Language (WSDL), which is based on Extensible
Markup Language; entities use WSDL to describe what their Web service do and
the format for sending messages to them.
Simple Object Access Protocol (SOAP), used to encode the information in Web
service request and response messages before sending them via a network.
FAQ: How long does it take to build a Web service?
The answer depends on what you mean by "build" and what you use to do the
building. Making an existing application available as a Web service is easy if
it was built in a component-based fashion or is already compatible with some
of the standards, such as XML. But if the application has to be rebuilt and
other parts of the organization have to be consulted, the whole process could
take weeks or more.
FAQ: How is Internet marketing different from traditional marketing?
It isn't very different. You still have to create awareness, interest,
preference and choice in order to support a purchase decision. Your web site
content design strategy is similar to planning a booth at a trade show. You
will want to answer similar questions. How will we attract visitors? When they
"walk" by, what in our booth will make them want to stop and talk to us? What
is our value proposition? The main differences are: speed, cost and metrics.
What used to take weeks and months now can be accomplished in hours, days and
possibly minutes. What used to cost tens and hundreds of thousands of dollars
is now only hundreds or a few thousand dollars.
FAQ:
Is Search Engine Optimization (SEO) the only tool for Internet marketing,
especially of complex products?
SEO can be a key element of any Online marketing program, but it is by no
means the only tool. Research shows that at any given time, less than 10% of
the total potential market for a given product is actually in an active buying
cycle. Many of the active 10% can be reached with a combination of SEO and
listings in relevant directories (e.g. Yahoo, CNET, ZDnet, etc.)
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