E commerce shopping cart
Search Engine Friendly Ecommerce Shopping Cart can help you generating millions of dollars from shopping search
Fact: Shopping search is hot! Millions of searches are by product name!
e.g. "DVDs" and "doll houses". It has been estimated that 28% of
Google searches are for a product name. Are
you taking full-advantage of this and cashing in big time?
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List Your Products in Major Search Engines
If you're selling products on your website, listing them will not give you the
search engine exposure you're looking for. What you need is a
ecommerce shopping cart, which is also search-engine friendly. One
that would have each and every single one of your products listed in the
search engines... just like Amazon!
The fundamentals of search engine friendly design apply to all types of
sites, including e-commerce catalog sites. The beauty of the dynamic
e-commerce catalog is that generating search engine friendly e-commerce
catalogs is easy. Here we give you a walk through of our e-commerce solution,
from homepage to catalog pages and from a product page to a brands landing
page, explaining how we optimize each page to leverage organic
search engine traffic.
The format is similar to navigating through a typical e-commerce Web site.
We will start with the homepage, travel to the category pages, then move on to
the sub-category pages and then down to the product page. We will also touch
on the brand pages and the site map.
Search Engine Friendly E-Commerce Web Sites
The typical e-commerce homepage has the company logo, some company
specific information at the top, side and bar navigation at the left. Lets
pick apart each section of the homepage from a search engine optimization
standpoint.
Header
The header, which is typically an include file on each page, contains the
company logo and top bar navigation. The logo will be a link to your homepage,
and contain an alt tag and possibly a title attribute in the link tag. The
remaining top navigation will be in nicely formatted text links.
Navigation
The beauty of the left hand side navigation is its ability to solve two common
e-commerce issues. The first solution is usability, having a well defined left
hand side navigation bar will provide a level of clarity to your Web site. The second
solution is search engine visibility, having a mini site map on the left side
of each page makes it easy for search engines to crawl and then index your Web
pages.
Homepage Content Area
For most new e-commerce sites, having content on the homepage will
have an impact on your search engine rankings. After all, it is the
content that the search engines look for when determining what your page is
all about. Of course, links to your site play a huge role; but in our case, we
are talking about a search engine friendly ecommerce
development and not the "off-page factors".
The Category or Sub Category Pages
Category and sub category landing pages are not only a must have for usability
purposes but a necessity for search engine visibility. The category pages are
a way to break down your product offerings into a logical and meaningful
classification. By classifying or grouping your products into categories, you
will be able to help your user better locate the product they are looking for
and help the searcher land directly on the page he or she is searching for.
TITLE & META TAGS: The title of the page should
contain the category name, if you are on the category page or the sub category
name, if you are on the sub category page. The meta tags can contain this
information as well. For the meta description I like to use the following
syntax; "Find [sub category name] at [store name]". And for the meta keywords
I like to use the following syntax for the category pages; "[category name
plural, category name singular, category name misspelling1, category name
misspelling2]".
The Brand Landing Pages
The brand landing pages work much like the category landing pages. They
provide an extra level of product navigation that is useful for your consumer
and great for your keyword rankings. With a brand landing page you can target
keyword phrases that are searched for daily.
The Product Page
Product pages are the easiest pages to rank well because they target the most specific keywords. It is thus important to properly name the product by keeping your Web visitors and the search engines in mind.
TITLE & META INFORMATION: The title of the product page should match
the product name. The meta description should be formatted in a way that
entices the searcher to click from the search results page to your product
page.
HEADER TAG and TOP of PAGE: The header tag (h1) should contain the
product name. The top of the page should also include a short description of
the product, possibly the one used on the category pages or used in the meta
description.
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